Understanding B2B vs B2C Lead Classification

Granularity automatically classifies every visitor as either a B2B (business) or B2C (consumer) lead using multiple data points.

How Classification Works

B2B Detection

A visitor is classified as B2B when:

Their IP address belongs to a corporate network

The ISP is a business internet provider

The organization name maps to a known company

Domain-level intelligence confirms a business entity

B2C Detection

A visitor is classified as B2C when:

Their IP belongs to a residential ISP (Comcast, AT&T, etc.)

No corporate organization is detected

The connection type is consumer-grade

Enrichment Pipeline

B2B Leads

For B2B leads, we run a full enrichment pipeline: 1. Company identification — name, industry, size, domain 2. Contact discovery — key decision-makers (CEO, VP Marketing, etc.) 3. Phone match (add-on) — direct phone numbers for contacts

B2C Leads

B2C leads receive: 1. Geolocation — country, region, city 2. Device fingerprint — browser, OS, device type 3. Behavioral data — pages visited, referral source

Confidence Score

Each classification includes a confidence score (0-100%) based on the strength of the signals.