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Granularity automatically evaluates every visitor to determine whether they are a real business (B2B) lead or automated bot traffic.
Their IP address belongs to a corporate network
The ISP is a business internet provider
The organization name maps to a known company
Domain-level intelligence confirms a business entity
For B2B leads, we run a full enrichment pipeline: 1. Company identification — name, industry, size, domain 2. Contact discovery — key decision-makers (CEO, VP Marketing, etc.) 3. Phone match (add-on) — direct phone numbers for contacts
Each classification includes a confidence score (0-100%) based on the strength of the signals.
How It Works
How Granularity Classifies Your Visitors
Granularity automatically evaluates every visitor to determine whether they are a real business (B2B) lead or automated bot traffic.
How Classification Works
B2B Detection
A visitor is classified as B2B when:Bot Detection
Visitors identified as automated traffic (crawlers, scrapers, and headless browsers) are flagged as Bot and excluded from your billable leads, keeping your lead list clean.Enrichment Pipeline
For B2B leads, we run a full enrichment pipeline: 1. Company identification — name, industry, size, domain 2. Contact discovery — key decision-makers (CEO, VP Marketing, etc.) 3. Phone match (add-on) — direct phone numbers for contacts
Confidence Score
Each classification includes a confidence score (0-100%) based on the strength of the signals.