Cookie & Tracking Technologies Policy

Last updated: August 18, 2026

This policy explains how Granularity and the customers who deploy our technology use cookies, device fingerprinting, pixels, and similar tracking technologies (“Tracking Technologies”).

1. What We Use

• Cookies and local storage — small data files placed in a browser used to recognize returning visitors and maintain identifiers.
• Tracking pixel / script — a lightweight script our customers install on their websites that records page activity and device signals.
• Device fingerprinting — a probabilistic identifier derived from browser and device characteristics used to recognize a device across visits.

2. Purposes

• Strictly necessary — to operate our own website and secure your account.
• Identity resolution — on customer websites, to recognize visitors and match them to business or consumer identity data.
• Analytics — to understand usage and improve the Services.

3. First-Party and Third-Party Technologies

Some Tracking Technologies are set by the customer’s own domain (first-party) and some may be set by Granularity or our data partners in connection with identity resolution and enrichment.

4. Your Choices

• You can block or delete cookies through your browser settings, though some features may not function properly.
• We honor the Global Privacy Control (GPC) signal as an opt-out of the sale/sharing of personal information for the browser sending it.
• You can exercise privacy rights, including opting out of sale/sharing, as described in our U.S. State Privacy Rights & Do Not Sell or Share Notice.

5. Changes

We may update this policy; the “Last updated” date reflects the most recent revision.

6. Contact

Questions may be directed to [email protected].